What was groupons ipo




















Facebook Twitter Email. Show Caption. Hide Caption. He believes that neither Yelp nor Alibaba, the Chinese e-commerce giant whose stake in Groupon earlier this year inspired buyout speculation, are likely to acquire Groupon.

Williams hopes more marketing and a better experience for consumers, including an upcoming refresh of Groupon's mobile app, will get people to shop there every day. The company is trying to shed the association with daily deals, its early hallmark. Instead, the marketplace strategy focuses on selling local experiences — such as tickets to the theater and meal delivery — as well as discounted physical goods.

It targets value-conscious shoppers who associate Groupon's brand with savings. And its nearly 28 million active customers as of June 30 could make it an attractive acquisition target, some analysts say. Groupon representatives did not make Williams available to comment but shared this statement, attributed to him, by email: "Overall, I'm incredibly pleased with our progress this year in focusing and growing the business. The proof is in the numbers — more than 3 million new customers, a more effective global footprint and an improved margin profile in our Shopping business.

Now, we're focused on continuing that operational success through the holiday season. During Williams' tenure, Groupon stock has had a bumpy but — until last week — mostly upward trajectory. The stock really started climbing in late July, when Groupon announced strong earnings.

Tech IPOs this year: Several other online companies have gone public in -- and while they've generally done well on their first trading days, their longer term performance is mixed. Shares more than doubled after LinkedIn's IPO, even though the company turned only slight profits in and , and has otherwise has been in the red every year since its inception.

Other tech IPOs posted gains on their first day and then fizzled. Internet radio service Pandora P performed well in its IPO , even though the unprofitable company had warned investors that it expected to continue losing money "through at least fiscal Groupon's IPO could set the stage for Zynga -- the gaming company filed in June and is rumored to start trading this month -- and serve as an indicator of the overall IPO market.

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